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‘The Croods: A New Age’ Opening Day Near $2M; DreamWorks Animation Sequel Boosted By Promo Partners Vizio, Chime, Burger King & More – Deadline

EXCLUSIVE: Despite the severe ratcheting down of movie theaters during the pandemic in recent weeks, Universal is standing strong with a robust global promotional…

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EXCLUSIVE: Despite the severe ratcheting down of movie theaters during the pandemic in recent weeks, Universal is standing strong with a robust global promotional campaign behind its DreamWorks Animation sequel The Croods: A New Agewhich opens today at 2,211 theaters.
While the marketing spend on domestic wide releases has been in the single-digit range recently, especially with cinemas in ad hubs like New York City and Los Angeles still closed, iSpot reports that Universal has spent around $26.5…

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